Brand image of the city of Manlleu.

Client: Manlleu City Council.

Custom Creativity:

Creative Direction.
Development and coordination of a customized creative team for the project (including Art Direction, Graphic Design, and Public Relations)

Briefing:

The Manlleu City Council sought to enhance and promote the town’s image by developing its own brand identity.
The commission includes: Tagline and logo design, campaign, and promotional activities.
The primary objectives are to strengthen community cohesion, boost civic pride, and solidify the concept of Manlleu as a city rather than just a large town.

Brand Image:

The slogan positions us as a capital and highlights one of the town's most significant assets—historically, culturally, economically, and in terms of identity: the Ter River.
It's concise, aspirational, credible, and inspiring, and will serve as a foundation for the town council's communication and campaigns.