Slogan for TMB's social awareness campaign.

Briefing:

TMB is launching a campaign to promote and attract female talent to the organization. The creative department has been tasked with developing the campaign's communication concept, which will feature employee videos, social media initiatives, and a strong web presence.

Slogan:

It directly addresses the target audience with a brief and straightforward message that empowers them and fosters a sense of belonging to a community. We employ a very institutional style, considering that the brand is speaking.