Naming

A naming is far too important to be just a naming.
Is it expensive? Cheap? Sexy? Bold? Your name must be fitting and memorable. It needs to work effectively and add value. Its meaning and connotations will play a crucial role in positioning. The way it’s crafted will aid the audience in remembering and embracing it—whether it's for a hotel, a website, a radio contest, or a TV show.
If it's merely a naming, it simply won't suffice.