First Express Bus Line in Barcelona (TMB).
Client: Lavinia Next (Content production company).
Custom Creativity:
Creative Department Lead for the production company (Barcelona and Madrid).
Copywriting.
Briefing:
The naming must convey a benefit, be concise, and adapt to the new lines that will emerge in the city.
Proposal:
XPressbus encapsulates the concept of quick movement. The 'X' enables us to create signage that stands out while coexisting with the other lines.
