Slogan for the ADO Foundation representing Olympic athletes.
Client: Laiguana (Audiovisual production company).
Custom Creativity:
Joined the creative team, working with audiovisual director Jaume de Laiguana.
Briefing:
This artistic project, created by Jaume de Laiguana, pays tribute to Olympic athletes who balance their passion for sports with their everyday jobs. Featuring 18 top Spanish athletes, the project will include a calendar, a graphic campaign, and a traveling exhibition.
Slogan:
We capture the effort and dedication of these athletes with a familiar phrase, adding a twist to connect it with the Olympic spirit. The slogan is broad enough to cover all the upcoming initiatives.