Welcome Book for new clients of Banco Mediolanum.

Client: Santa Marta & Astorga (Advertising Agency).

Custom Creativity:

Joining the agency's creative team as Creative Director and Copywriter.

Welcome Bool mandatories:

Document to introduce the bank to clients. It includes the bank's philosophy, bank values, relevant information, etc. New clients receive it at home as part of the Welcome Kit.

The Challenges:

Convey values that define the bank's positioning (leadership, innovation, accessibility).
Achieve a commercial style (sales-oriented, inspiring, engaging) without losing the bank's tone (serious, formal, intelligent…).

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Anterior

Banco Mediolanum website (Corporate Communication).
Siguiente

Comic for Endesa (Script).