Comic for Endesa staff training.
Client: Nexe. Business Consulting and Services.
Custom Creativity:
Joining the agency's creative team as creative director and copywriter.
Comic mandatories:
The consulting firm develops a series of comics for Endesa employees to address workplace issues with its employees, including topics such as conciliation, awareness, compensation, and recruitment. The comics will be available in both printed format and interactive format on the website, with multiple editions covering each topic.
The Challenge:
Finding the balance between the tone of this type of comic (spontaneous, fresh, humorous, exaggerated) and the underlying messages that need to be conveyed, which are significant, profound, and impactful.
