Self Help Manual for the Volkswagen Polo (CRM).
Client: DDB (Advertising Agency).
Custom Creativity:
Joining the agency's creative team as copywriter.
Manual mandatories:
Adopt a tone reminiscent of self-help books, infused with plenty of humor and irony, while never losing sight of the fact that we’re selling a car.
The Challenge:
Adopt a style characteristic of self-help books, filled with ample doses of humor and irony, while always keeping in mind that we’re selling a car.
