Banco Mediolanum website for Privilegium clients.
Client: Santa Marta & Astorga (Advertising Agency).
Custom Creativity:
Joining the agency's creative team as Creative Director and Copywriter.
Web mandatories:
Exclusive website for the bank's VIP clients, providing them with information on all their benefits.
The Challenge:
Convey the values of exclusivity, elegance, and distinction (with special emphasis on the headlines), without falling into clichés, while considering it's a digital platform.
