Tutorial Videos for LG Smartphones for Social Media.
Client: Laiguana (Audiovisual production company).
Custom Creativity:
Joined the creative team of the production company as a Creative and Copywriter.
Contributed to the concept of the videos.
Wrote scripts.
Briefing:
LG aims to create videos for its YouTube channel with the objectives of generating online content and promoting the key features of its new smartphones.
The videos will star actress Raquel Sánchez Silva.
Big idea:
We transform the videos into 'guidance and training capsules' inspired by the aesthetic of the series Lost. We will adapt the scripts to match the show's style, as well as the set's thematic design.
Videos on Social Media