Apps and content platforms for various Nissan models.
Client: Plan Comunicación (Marketing and CRM agency).
Custom Creativity:
Collaboration with the agency as an associate creative director and copywriter
Incorporating a planner and an art director into the creative team.
Apps and Platforms mandatories:
Nissan aims to provide tailored content for the distinct audiences of its vehicles. The objectives include generating engagement, promoting the overarching values of the brand as well as the specific attributes of each vehicle, and fostering interaction. The content is delivered through dedicated websites for each product and apps that highlight specific benefits.
The Challenge:
Create engaging, varied, and tailored content for the audience of each vehicle, aligning with the brand's overall objectives as well as the specific goals for each car.
