TV Mini-Series to Promote the New Honda Civic.
Client: Spotless (Branded Content Agency).
Custom Creativity:
Original Concept.
Series Naming.
Scripts.
Selection and Direction of an External Creative Team (Planner, Art Director, and Illustrator).
Branded Content mandatories:
Honda is considering creating Branded Content by producing a series for the New Honda Civic, alongside the international launch campaign. The car targets men in their 40s.
Big idea:
We begin with the concept of the 'midlife crisis' that often affects men in this age group and propose a mini-series featuring a psychologist who conducts sessions in his car instead of the typical office setting. The car in question is the new Honda Civic. The role of the psychologist will be portrayed by comedian and actor Goyo Giménez. The series is set to have a second season featuring celebrity guest stars.
Awards:
EFI Award
Smile Award
