Awareness campaign for the Relats Curts literary contest (TMB).
Client: Lavinia Next (Content production company).
Custom Creativity:
Creative Department Lead for the production company (Barcelona and Madrid).
Copywriting.
Briefing
Relats Curts' is a short story contest open to the general public. The primary objectives of the campaign are to promote the contest and encourage participation. At the institutional level, the aim is to enhance the brand image and strengthen connections with users and the community at large. The campaign includes outdoor advertising (billboards, buses, and subways), online media (banners and websites), radio, spots for the internal channel (MouTV), and outreach on social media.
Big idea:
We create a unique, original, and dreamlike universe based on imagination and fantasy, which serve as the foundation for storytelling and, consequently, the contest. The pieces are beautiful, rich in content and magic, with a style that is rare in advertising.
'In the world of stories, anything is possible.' This is the campaign slogan that connects the contest with fantasy and invites participants to dream, imagine, and ultimately write their own stories.
Spot
Social Media
Digital
