Promotional campaign for the Barcelona Swimming World Championship, commissioned by the Barcelona City Council.
Client: Brutal Media (Production Company).
Custom Creativity:
Campaign concept and copywriting."
Creative duo collaborating with the production company's team.
Briefing:
The campaign should be centered around the song 'Planeta d'Aigua' by 'Els Amics de les Arts,' which the group has created for this occasion.
The creative concept should also be utilized for the song's music video.
The spot will be compiled from the footage captured.
Big idea:
Literality can also be the basis of a good idea... We invented a secret water planet under the city. The group gives a concert in it, and people come from outside, entering through one of the most charming fountains in Barcelona, in the Plaza Real.