Promotional campaign for the 'Subtravelling International Short Film Festival' by TMB.

Briefing:

Subtravelling is the first international competition dedicated to short films. The campaign's objectives are to raise awareness of the contest and encourage participation. At the institutional level, it also aims to enhance the brand image and strengthen relationships.
The campaign includes outdoor advertising (billboards, buses, and subways), online media (banners and websites), radio, spots for the internal channel (MouTV), and broadcasts on social media.

Big idea:

Thinking big is always a good idea. That's why we focus on the greats. We select renowned directors for their cinematic aesthetics and translate their vision into TMB spaces, creating unique and distinct universes. We combine the visuals with a bold and aspirational slogan. The result? A striking, exciting campaign that captures attention. A blockbuster campaign :-)