Action in the Metro on St. Jordi's Day (TMB).

Briefing:

TMB partners with the Guild of Florists for a special St. Jordi's Day initiative, giving away a thousand roses. The production company is tasked with developing a creative concept and designing a unique event that brings the action to life.

Big idea:

No one (who matters) without a rose.
We give roses to users so they can send them to anyone they choose through social media. TMB provides the rose. You send it to whomever you wish. Users simply need to pick up their roses at the TMB stand, set up for the occasion, and send it via mobile from the stand's photo booth. The action generates content on social media and at the event itself.

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