Guerrilla Marketing Action for the Nissan Leaf at the Barcelona Auto Show.
Client: Plan Comunicación (Marketing and CRM agency).
Custom Creativity:
Collaboration with the agency as an associate creative director and copywriter
Incorporating a planner and an art director into the creative team.
Briefing:
Nissan unveils the first 100% electric car at the Barcelona Auto Show. Alongside the traditional advertising efforts—such as brochures and press releases—a memorable yet straightforward action is proposed that is visually striking and sparks conversation. The goal is to enhance brand visibility and promote the vehicle itself.
Big idea:
Transform exhibition hall outlets into hypothetical charging stations.
We will create stickers to wrap around the outlets, rebranding them as ‘electrolineras.' (from “gasolineras”, wich means “petrol station”). This straightforward and easily implemented action is simple, direct, and effective.
