Adaptation of the global Adidas Sport Woman slogan for the Spanish market.
Client: Plan Comunicación (Marketing and CRM Agency).
Custom Creativity:
I serve as Associate Creative Director for the agency.
Bringing a Planner and Art Director onto the creative team.
Briefing:
Adidas launches its fragrance in the Spanish market and opts to translate the slogan.
Original: 'Spread your energy.' Special care is needed to preserve both the meaning and connotations.
Merchandising.
